Social media can be at time sink. Paying attention to all the different websites and replying to everyone who interacts or leaves a comment is a huge drain on resources and time.

Talking to people and being genuine isn’t something that can be done quickly. The payoffs, however, make it very much worth it. Social media is one of the best ways to promote your content and brand, and allow you to interact directly with customers. Trust us, we know it first hand from our experience at Merchant23, Jacob Moynihan’s old business.

Let’s get started.

1) Divide and Conquer

There are 3.484 billion active social media users in the world right now. Managing every social media platform available would be a monumental task, not to mention very inefficient with your time. So, concentrate your efforts on the social media juggernauts, like Facebook, Tumblr, Twitter, and Instagram

It’s worth mentioning that certain platforms behoove certain business more then others. A recruiting agency would have more traction on Linkedin then Facebook, for example, given the nature of the platforms and how Linkedin is geared towards professional growth. Make sure you’re in the right area before embarking on a campaign.

2) Get Hootsuite

Logging in and checking every single one of your platforms manually adds even more time to a time consuming project – and this is assuming you only check once a day.

Hootsuite puts all your social media accounts at your fingertips in one spot, saving you time from the get go.

In addition, you will be able to see important actions that users are taking, like brand mentions, interactions, and even direct messages they send you! Let’s take it a step further – the suite allows you to delegate incoming messages or questions to the right person on your team, and allows you to set up feeds based on locations and keywords. Meaning, if you’re having an event for xyz, you can have Hootsuite feed mentions of xyz into an organized interface, allowing for efficient monitoring of your event.

3) Recycle

So now you’re all set up – you have your social media accounts, you got the Hootsuite, and you’re publishing and producing content!

The thing is, publishing brand new, relevant content constantly is very hard. So recycle! Share news and articles from your business’s industry to your customers! The best way to do this is by using Feedly.

With Feedly, you can search for brands or websites and instantly get suggestions for related content. Instead of slogging through 3, 4, 5+ different industry news sources or blogs, you can have all that relevant content curated for you and displaying in an organized manner – allowing you to hand pick the best content to recycle with your audience!

These are just a few ways to make your use of social media more efficient. If you need deeper insight or coaching, please schedule a consultation with our CEO, Jacob Moynihan, here.