How You Can Boost Your Business with Digital Marketing

How You Can Boost Your Business with Digital Marketing

Digital Marketing is one of the fastest-growing techniques to raise your business or promote your business brands and services. Jacob Moynihan is the Digital Marketing and SEO Expert having years of experience in Marketing. Digital Marketing has it is own a great platform. It is only the organic method that can be used to upgrade your business. There is various procedure feasible. We can apply to rank on Google Search Engine Research Page. Here is the list of some of the factors which are used to boost your business with Digital Marketing strategies.

– Search Engine Optimization
– Search Engine Marketing
– Social Media Marketing
– Social Media Optimization
– Email marketing

* SEO (Search engine optimization)

Search Engine Optimization is the abbreviation of SEO. There are two types of SEO used by the experts to rank your website on the SERP page. Off-page and On-page SEO are the two most useful factor that is used to promote Business brands and services. The organic method is the more effective and long term result oriented element.

– It experiences to better user experience.
– Provides Better Cost management
– Leads Higher Conversion Rate

Do you want to spread your traffic on your website through organic search engine results? Do you want to promote your site? So, are you waiting for the right move to go? It increases the number of online visitors to your website. A search engine provides you a list of sites. Whenever you enter your quest for inquiries in the hunt bar frequently, there are more quantities of results for your queries.


It refers to all the activities for a website to improve natural visibility. Some businesses are the following.
Website Optimization: – The webmaster selecting a suitable keyword for the website and title optimization. It is the essential thing the webmaster would do.

* SEM (Search engine marketing)

SEM is paid-marketing and quick result-oriented marketing. That is an effective way in which brands or services that can promote on different search engines like Google, Yahoo, and Bing. SEM is a significant part of online marketing. Keywords play a very vital role in SEO. As much as your keyword is strong, there will be a more chance to rank your site on the SERP page.

* SMM (Social Media Marketing)

Social Media Marketing is the nuclear factor to increase the traffic on your website brand and services. You can reach the maximum audience with the help of social media. Social Media is the best way because we can easily promote our business by organic way or we can run an advertisement for products on services. Paid advertising is one of the fastest factors to gain more traffic and promoting your brands and services. There are lots of approaches available for Promoting and Branding. Some of the social channels are listed below:

> Facebook
> Instagram
> Linked In
> Gravatar
> Quicker

* Email Marketing

Email Marketing is another way to reach a maximum audience. In Email Marketing, you can target the audience and can easily endorse your services with them. It is time as well as a cost-effective factor.

By utilizing this authoritative guide, you’ll know:

– Step by step instructions to fabricate an email rundown loaded with focused clients.

– The most effective method to advance your messages is astounding open rates and navigate rates (CTR).

– The most effective method to computerize the way toward sustaining is your leads and transforming prospects into clients.

* SMO (Social Media Optimization)

Social Media Optimization is one of the factors of Digital Marketing. When you upgrade for either search condition, there are some immediate and aberrant advantages. The direct benefit is more individuals discovering your profile and interfacing with you and visiting your site. SMO advantage is from an additional connection indicating your website from your profile.

Inbound Marketing by Jacob Moynihan

Inbound Marketing by Jacob Moynihan

As a marketer for your company you need to attract potential clients to your website, have them interact with your brand at scale, and make sure they leave happily – all while coordinating with your sales and services arms of your company to capture and convert them into a paying customer. Quite the task – and we can help, just keep reading

Much like dating, you don’t want just anyone, you want the right person – your buyer persona for your product.

You have defined your ideal buyer persona, correct? If you don’t know what that is, click here.

So in order to attract your buyer persona, you (obviously) need to create content that attracts the person you want. Ads, video, social media posts, blog content, etc. all need to be in alignment towards attracting your buyer persona.

Why create content? Well, not only does it help your web ranking, but it will help establish your company as a trusted source. By providing truly helpful, insightful content that speaks to and helps solve the pain points of your buyer persona creates trust with your brand.

In today’s digital age it’s the customers who hold the power. They will research and scrutinize products and services they are entertaining. To stand out, you need to create content. It was through the use of content that Jacob Moynihan’s company Merchant23 was able to grow so quickly.

While your content will be geared towards their pain points, don’t miss out on the opportunity to engage your prospect. A perfect example would be an offer for a helpful e-book that interested parties would need to leave an email address to download.

This does two things. One, it shows that whoever downloaded their e-book is interested in your suite of services or product, and two, it captures their contact information! With that, you can start a conversation with the prospect directly.

Keep in mind that just because you can start the conversation, doesn’t mean just start throwing offers at that person. Tailor your message to be personalized and make sure it comes at the right time. The right message, at the right person at the right time will increase your conversion rates across the board.

Think about where they are on the buyer’s journey. If they’re just starting to get to know you, hitting them with a sales offer isn’t the right move. You want to nurture them, and once that trust and securities is built then try the sell. Always consider where your client is in relation towards your business.

That’s just one example of the power of inbound marketing. The key is to create content that only unlocks when a prospect leaves behind some sort of contact information (email/first/last name) Now here’s the real kicker. ALL of this can be automated on your website! Your website can be churning visitors into interested prospects all on its own, by traffic alone, but only if your content is relevant and good and your website is set up to capture lead information.

All of this is very simple, but can be a daunting task to undertake without help. If you need any guidance, please set up a consultation with our CEO Jacob Moynihan here. !

Jacob Moynihan’s Inbound Marketing Tips for Salesmen

Jacob Moynihan’s Inbound Marketing Tips for Salesmen

For the inbound salesmen you will want to attract good leads to grow your pipeline, target those that are ready to be sold, and giving customers answers to their problems that will create long lasting satisfaction and delight.

The power of inbound is (assuming marketing-sales alignment, which you can learn about here) you will have a lot of information about your prospect. So before you pick up the phone or get on a client-scheduled call, make sure to do your due diligence. Look at their website, explore their social media, learn everything you can by crawling the web before calling. This was how Jacob Moynihan grew Merchant23 – we always researched our prospective clients before picking up the phone and dialing. .

The reason you are online “stalking” them is because you want to gain more insight into their business or personality, or both! Find commonalities, maybe you two personally share a hobby that can help “break the ice” before you get down to business. .

Why do this? Because the customer is researching YOU too. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016) (Sourced from: Hubspot) .

Create a series of email templates and sequences that allow you to keep in touch with your prospects after you break the ice. We want to keep ourselves on the forefront of the clients mind until they are ready to be sold. Prospects should have a way to schedule a consultation with you digitally. Set up a Calindly! Having an open door policy will only benefit you – when clients want your time, it means they see value in you and your services. Make yourself as available as possible to them. Automation will allow you to speed up your sales process so you can rapidly respond to potential clients faster in real time. .

Why is this so important? An analysis of more than 2,200 American companies found those who attempted to reach leads within an hour were nearly seven times likelier to have meaningful conversations with decision makers than those who waited even 60 minutes. (Source: Hubspot) .

The more steps you add to your sales process, the more chances of a client falling off and not converting. Your whole sales process and pitch should be as frictionless and automated as possible. .

Sounds simple right? Well, in theory yes, but in practice it’s not so cut and dry. Want to talk to somebody to bounce some sales ideas off of? Schedule a consultation with our CEO Jacob Moynihan right here.

3 Social Media Growth Hacks that Jacob Moynihan uses

3 Social Media Growth Hacks that Jacob Moynihan Uses

Social media can be at time sink. Paying attention to all the different websites and replying to everyone who interacts or leaves a comment is a huge drain on resources and time.

Talking to people and being genuine isn’t something that can be done quickly. The payoffs, however, make it very much worth it. Social media is one of the best ways to promote your content and brand, and allow you to interact directly with customers. Trust us, we know it first hand from our experience at Merchant23, Jacob Moynihan’s old business.

Let’s get started.

1) Divide and Conquer

There are 3.484 billion active social media users in the world right now. Managing every social media platform available would be a monumental task, not to mention very inefficient with your time. So, concentrate your efforts on the social media juggernauts, like Facebook, Tumblr, Twitter, and Instagram

It’s worth mentioning that certain platforms behoove certain business more then others. A recruiting agency would have more traction on Linkedin then Facebook, for example, given the nature of the platforms and how Linkedin is geared towards professional growth. Make sure you’re in the right area before embarking on a campaign.

2) Get Hootsuite

Logging in and checking every single one of your platforms manually adds even more time to a time consuming project – and this is assuming you only check once a day.

Hootsuite puts all your social media accounts at your fingertips in one spot, saving you time from the get go.

In addition, you will be able to see important actions that users are taking, like brand mentions, interactions, and even direct messages they send you! Let’s take it a step further – the suite allows you to delegate incoming messages or questions to the right person on your team, and allows you to set up feeds based on locations and keywords. Meaning, if you’re having an event for xyz, you can have Hootsuite feed mentions of xyz into an organized interface, allowing for efficient monitoring of your event.

3) Recycle

So now you’re all set up – you have your social media accounts, you got the Hootsuite, and you’re publishing and producing content!

The thing is, publishing brand new, relevant content constantly is very hard. So recycle! Share news and articles from your business’s industry to your customers! The best way to do this is by using Feedly.

With Feedly, you can search for brands or websites and instantly get suggestions for related content. Instead of slogging through 3, 4, 5+ different industry news sources or blogs, you can have all that relevant content curated for you and displaying in an organized manner – allowing you to hand pick the best content to recycle with your audience!

These are just a few ways to make your use of social media more efficient. If you need deeper insight or coaching, please schedule a consultation with our CEO, Jacob Moynihan, here.